1. VoIP
Skype…
2. PDA phone
Palm…
3. Features phone
Nokia, LG …
1. Carriers
AT&T …
2. OS providers
Linux, WM…
3. Hardware makers
Intel …
1. Establish mobile manufacture: LG, Samsung
2. Software giants: Google, MSFT
1. More companies enters…
2. Strong brands and finance
Mission:
"Apple is committed to bringing the best personal computing
feature story.
Not everything is news.
Your excitement about something does not necessarily mean that you have a newsworthy story.
Think about your audience. Will someone else find your story interesting?
Answer the question, "Why should anyone care?" and make sure your announcement has some news values.
Avoid clichés
Write for the Media.
Online media will pick up
우리나라 사례
한국무역협회가 회원사 1,000개사를 대상으로 물류 아웃소싱 실태를 조사 (2002. 7)
현재 제3자 물류를 활용하고 있다고 응답한 업체는 25.7%로 나타남.
미국과 유럽의 활용비율 70~80%에 비해 매우 낮은 수준.
기업의 타 분야 아웃소싱 활용비율에 비해서도 낮은 수준.
기업의 전체 아웃소
CJ GLS 사업영역: 기업물류
1998년 3월 CJ GLS 설립후 기업 물류 서비스에 중심을 둔 B2B 사업 본격적 전개
200개의 고객, 3000개의 소매점으로 배송
식품, 잡화, 제약 부분에서 국내 최고의 역량 보유
총 시장 점유율 : 살충제 90% 배터리 70% 전자저울 70% 식품 10% 의약품 10%
기본적인 물류서비스 : 보
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
strong consumer demand has resulted in the development of many parks. These parks are not only growing rapidly in size and importance, but also are investing substantial amounts in new entertainment and facilities, and extending their services into relatively unexplored areas such as catering and accommodation..
Also, Asia is the theme park market for the new millennium. Even more, several Asia
Airline states that over 87 percent of employees are in the work union. Southwest has never had a strike, and now that the network carriers have whacked away at salaries and benefits, Southwest staffers are generally the highest paid in the industry. Therefore, we can conclude that Southwest airlines stand as the one of the best company that has the strongest management-employee relationship.
Boeing in Brief
- World's leading aerospace company and the largest manufacturer of
commercial jetliners and military aircraft combined
- Has a long tradition of aerospace leadership and innovation
- Continues to expand its product line and services to meet emerging
customer needs
What Boeing Do today
- Design, assemble and support commercial jetliners,
defense s
기업환경
※치열한 시장경쟁,
※새롭게 부상하는 다양한 기술환경,
※급변하는 고객의 요구,제품이나 서비스에 대한 급속한 인식변화는
※시장,제품,서비스,브랜드 등 모든 영역에서 차별성을 확보하는 것이 더욱 어려운 상황입니다.
<중 략>
Ⅰ. What is brand portfolio strategy?
팀의 선수들이 하나
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under